{"title":"AXIOM","description":"\u003cp\u003eThe AXIOM series. Each piece built around a single principle — a word that defines the mindset, nothing more. Minimal. Purposeful. Uncompromising.\u003c\/p\u003e","products":[{"product_id":"axiom-003-discipline","title":"AXIOM 001 — DISCIPLINE","description":"\u003cp\u003eStay focused. Everything else is noise.\u003c\/p\u003e\u003cp\u003eAXIOM 001 — DISCIPLINE is the first piece in the AXIOM series. A bold typographic back print built around the one quality that separates the ones who make it from the ones who almost did. Discipline over motivation. 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